Dear Cadbury
Hello. Welcome to our 2007/08 corporate responsibility and sustainability review. This time, we’re taking a different approach to sharing our progress and our challenges. We have always been a company people engage with, and that engages with people. That’s why we’ve called this review "Dear Cadbury". We’ve used real letters and people to bring key areas of interest to life. Choose 'I want to explore' to find out more about us and the issues as we (and others) see them. Choose 'I know my stuff' if you're more interested in finding out how we're doing in detail. Either way, we welcome your feedback and hope you enjoy the journey!
Letter from our CEO
Dear Reader
Corporate responsibility is one of the things that makes Cadbury special. It’s been integral to our business for nearly 200 years, since the Cadbury family first sought to be “a force for good in troubled times”.
That sense of ambition remains at Cadbury today. Since our last report we have:
- Established clear goals - our Sustainability Commitments
- Launched Purple Goes Green and the Cadbury Cocoa Partnership, and continued to build Be treatwise
- Developed specific training for our people and some of our key suppliers
In many ways it’s a return to the original Cadbury philosophy where CSR is as much about opportunity as responsibility.
Many of the challenges we face are new – climate change, sustainable agriculture, health. Some are familiar – product quality, employee wellbeing, community investment. What remains constant is our desire to lead in finding and championing real solutions, and our willingness to keep challenging ourselves to be bigger and better in all that we do.
Sincerely,
Todd Stitzer
CEO
We Are Cadbury - Video
Video Transcript:
We are Cadbury
Our core purpose is creating brands people love
Our chocolate gum and candy…
bring moments of pleasure…
for millions of people everyday…
They make people smile
They’re simple pleasures
but we take the business of doing them…
very, very seriously
We are performance driven and values lead
And our vision is to be not just the biggest…
but the absolute best
We love to win…
and work as one team across countries and functions
Throughout changing times…
our constant values have made us leaders in business and corporate responsibility
We know that doing good is good for the business
Our values are simple…
Performance…
Quality…
Respect…
Integrity…
Responsibility
We are 200 years young!
We are Cadbury
Our Business
Pretty much anywhere you are around the world, you’ll be able to enjoy one of Cadbury’s brands.
- Britain and Ireland
-
- With Middle East & Africa, 31% of revenue.
- Middle East & Africa
-
- With Britain and Ireland, 31% of revenue.
- Europe
-
- 17% of revenue
- North America
-
- With South America, 27% of revenue.
- South America
-
- With North America, 27% of revenue.
- Asia
-
- With Pacific, 25% of revenue.
- Pacific
-
- With Asia, 25% of revenue.
For more about our brands click here
Next Steps
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